About the Project
With the rise of consumer demand for banking, OCBC have reinvented a new way of banking where it provides guest with a place to bank, dine, and shop in their newest outlet Wisma Atria. OCBC wish to showcase their newest outlet capability of addressing consumers need with the introduction of Food and Beverages outlets within the bank and also retail booths which showcase over 5,000 titles and 50,000 books which definitely have something for everyone.
The bank invites guests, media and the general public to commemorate the official opening of OCBC Wisma Atria Outlet.
The launch ceremony was executed all within the branch itself, in an attempt to showcase the unique features of the outlet. The event was attended by guests, media and the general public and were treated to a show featuring a traditional lion dance performance. Despite the limited space available, PICH made it possible to fit a performance stage and approximately 80 guests within the area with additional furniture brought into the venue. The guests were also brought around the venue for a tour, introducing the various lifestyle features of the banking outlet. To host the guests after the ceremony, PICH worked with the café within the branch to prepare the refreshments in a cosy and casual environment.