Our Team

When creative minds are coupled with operational excellence, successful events are born. Built around a team of highly experienced individuals who have delivered events for 200 up to 50,000, we’ll turn problems into opportunities. With us, we’ll take care of the heavy lifting so you can sit back and enjoy the occasion.

Put simply, your next big event will be in the right hands with us.

This is PICH

Lester Yeo


Lester relishes opportunities to experience new things, while ensuring that he continuously improve on his core skills of event operations

Jeremy Seow

Senior Executive

His ability to maintain a calm composure allows him to analyse and react to new situations with the knowledge and experience in event operations he has accumulated from his past events.

Jeremy Lee

Senior Executive

Started in a national sports association which triggered his passion in the sports industry, Jeremy brings experiences in dealing with international events and prominent sporting teams.

Sharleen Chin

Assistant Manager

With an outgoing personality, Sharleen builds strong and sincere relationships with the people around her. Her prior experience in the aquatic sporting scene allows her to see things from a fresh perspective, bringing new ideas to the team.

Damien Yeo

Assistant Manager

Damien brings with him about 10 years of experience in events management. He believes in being an initiator and strive to demonstrate this quality in all his undertakings. He enjoys meeting people from all walks of life,
learning new experiences from these encounters.

Daryl Tan

Senior Manager

Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific.

Cecilia Liew

Consulting Director

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.

Jaymes Tan

Senior Director

Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002.