Our Team

When creative minds are coupled with operational excellence, successful events are born. Built around a team of highly experienced individuals who have delivered events for 200 up to 50,000, we’ll turn problems into opportunities. With us, we’ll take care of the heavy lifting so you can sit back and enjoy the occasion.

Put simply, your next big event will be in the right hands with us.

This is PICH

Lester Yeo


Lester relishes opportunities to experience new things, while ensuring that he continuously improve on his core skills of event operations

Jeremy Seow

Senior Executive

His ability to maintain a calm composure allows him to analyse and react to new situations with the knowledge and experience in event operations he has accumulated from his past events.

Jeremy Lee

Senior Executive

Started in a national sports association which triggered his passion in the sports industry, Jeremy brings experiences in dealing with international events and prominent sporting teams.

Gina Burrows

Assistant Manager

Gina has always had a passion for the Financial Sector. Years of experience in Accounting & Finance has allowed her to gain valuable hands-on experience.

Lee Lih Long


Lih Long has 8 years of event management experience. He joined the sports event industry in 2011 as a member of the Standard Chartered Marathon Singapore, specialising in site operations.

Daryl Tan

Senior Manager

Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific.

Cecilia Liew

Consulting Director

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.

Jaymes Tan

Senior Director

Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002.