Our Team
When creative minds are coupled with operational excellence, successful events are born. Built around a team of highly experienced individuals who have delivered events for 200 up to 50,000, we’ll turn problems into opportunities. With us, we’ll take care of the heavy lifting so you can sit back and enjoy the occasion.
Put simply, your next big event will be in the right hands with us.
This is PICH

Jeremy Seow
Executive
His ability to maintain a calm composure allows him to analyse and react to new situations with the knowledge and experience in event operations he has accumulated from his past events.
Jeremy Seow
Executive
Jeremy first entered the sports events industry in 2016 right after completing his National Service. Since then, he has played an active role in event operations for various sports events, sharpening his knowledge with the completion of each successful event. He aims to pursue his passion for the sports event industry with his current role while keeping an optimistic mindset to learn from any opportunities given.
His experience includes:
- Bare Your Sole
- OCBC Cycle Singapore
- Ride for Rainbows
- SEA Clash of Champions
- Swissôtel Vertical Marathon
- The Amazing Maritime Challenge

Lyn Yeoh
Assistant Manager
Lyn Yeoh
Assistant Manager
She monitors the budgets as well as ensures the books are accurate and updated promptly. Her credibility and resilience enable her to work well with the team.

Lee Geng Tao
Assistant Manager
Her strong interpersonal skills is what gives her the edge to manage up to 7,000 volunteers in a single event.
Lee Geng Tao
Assistant Manager
Geng Tao (GT) started her career in 2011 as an intern who wanted to learn more about the sports event industry. She has dabbled in both volunteer management as well as participant management for mass participation sports event including OCBC Cycle Singapore, Standard Chartered Marathon and 2015 ASEAN Para Games. Her strong interpersonal skills is what gives her the edge to manage up to 7,000 volunteers in a single event.
Her experience include:
- Bare Your Sole
- OCBC Cycle Singapore
- Ride for Rainbows
- SEA Clash of Champions
- Singapore Grand Prix Fit For Racing 2016
- Standard Chartered Singapore Marathon
- Swissôtel Vertical Marathon
- The Amazing Maritime Challenge
- 2015 ASEAN Para Games

Lee Lih Long
Manager
Lih Long has 8 years of event management experience. He joined the sports event industry in 2011 as a member of the Standard Chartered Marathon Singapore, specialising in site operations.
Lee Lih Long
Manager
Lih Long has 8 years of event management experience. He joined the sports event industry in 2011 as a member of the Standard Chartered Marathon Singapore, specialising in site operations. He has also excelled in corporate events such as conferences, show production as well as event activations.
He was greatly involved in:
- Amazing Maritime Challenge
- Bare Your Sole
- OCBC Cycle Malaysia
- OCBC Cycle Singapore
- Ride for Rainbows
- SEA Clash of Champions
- Standard Chartered Singapore Marathon
- Swissôtel Vertical Marathon

Daryl Tan
Manager
Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific.
Daryl Tan
Manager
Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific. He subsequently moved into the role of consulting and business development at a global marketing consultancy. Throughout his career, event marketing and management has been his niche which he readily applies to his current role in PICH.
Daryl has held key roles in these events :
- Unilever Global Marketing Conference
- MMA Mobile Marketing Workshop
- Marketing Innovation Round Table & Workshop
- OCBC Cycle Singapore
- The Amazing Maritime Challenge
- Ride For Rainbows
- OCBC Super Sprint

Cecilia Liew
Consulting Director
Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.
Cecilia Liew
Consulting Director
Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting industry, in both the private and public sectors. She has been involved in more than 60 events ranging from community engagement to entertainment. Key events include the launch of Elephants of Asia, Australian Outback exhibits, Singapore Hit Awards, the launch of Mobile Yellow Pages, PAP Family Day, Zouk Out and Asian Youth Games Torch Relay. She was responsible for the conceptualisation and delivery of the current Standard Chartered Marathon Singapore series while at the Singapore Sports Council, currently known as Sports Singapore.
Cecilia has held leadership roles in these events:
- OCBC Cycle Malaysia
- OCBC Cycle Singapore
- Standard Chartered Singapore Marathon
- The Amazing Maritime Challenge
- SEA Clash of Champions
- Ride For Rainbows
- Swissôtel Vertical Marathon

Jaymes Tan
Senior Director
Jaymes Tan
Senior Director
Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002. He brings extensive major road event experience to the team. Combining his background in industrial and road safety with his penchant for event operations, route and logistics management, Jaymes brings a high level of delivery to sport events management. In 2007, Jaymes was awarded with a Merit Award from the Standards Council of Singapore in recognition of his meritorious service and contribution to the Singapore National Standardization programme.
Jaymes has held leadership roles in these events:
- OCBC Cycle Singapore
- OCBC Cycle Malaysia
- Standard Chartered Singapore Marathon
- J.P. Morgan Corporate Challenge
- Osim Triathlon