Our Team

A homegrown Singapore company, built around a team of motivated and highly experienced individuals.

Lyn Yeoh

Executive, Finance and Admin

She keeps a positive and determined attitude to learn and adapt to new environment, all while keeping the books accurate and updated promptly.

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Lyn Yeoh

Executive, Finance and Admin

Fresh out of the University of London with a bachelor degree in Accounting and Finance.

Though being new to the industry, she keeps a positive and determined attitude to learn and adapt to the new environments, all while keeping the books accurate and updated promptly.

Sherlyn Chow

Executive, Commercial Operations

Her specialty in commercial operations and event programming contributed greatly to all the events she has been a part of.

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Sherlyn Chow

Executive, Commercial Operations

Sherlyn first joined the events industry in 2015 as she was keen to understand how events are organised and executed. Initially in a trade fair and exhibitions company, she subsequently moved on to take on a more challenging role in PICH, specializing in commercial operations and programming and protocol. She enjoys the opportunities offered and believes that her skills make for a positive contribution to our clients.

Her experience includes:

Bare Your Sole – 1 edition
OCBC Cycle Singapore – 3 editions
Ride for Rainbows – 1 edition
The Amazing Maritime Challenge – 1 edition
2015 ASEAN Para Games

Marcus Lim

Senior Executive, Event Management

An ex-military officer and versatile individual, Marcus is capable in multiple areas of event management.

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Marcus Lim

Senior Executive, Event Management

Marcus first entered the sports event industry as an intern in 2010. He has since been part of various event functional areas including route operations, site operations, transport management, branding, and volunteer management. He has been deeply involved in large-scale events such as Standard Chartered Marathon, OCBC Cycle, and the 2015 ASEAN Para Games. His analytical mind from being an SAF Army Officer for 3 years has also enabled him to better appreciate and value-add to dealing with the intricacies and complexities of event management.

His experience include:

OCBC Cycle Singapore – 4 editions
Ride for Rainbows – 1 edition
Singapore Grand Prix Fit For Racing 2015
Standard Chartered Marathon Singapore – 2 editions
2015 ASEAN Para Games

Lee Geng Tao

Senior Executive, Event Administration

Her strong interpersonal skills is what gives her the edge to manage up to 7,000 volunteers in a single event.

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Lee Geng Tao

Senior Executive, Event Administration

Geng Tao (GT) started her career in 2011 as an intern who wanted to learn more about the sports event industry. She has dabbled in both volunteer management as well as participant management for mass participation sports event including OCBC Cycle Singapore, Standard Chartered Marathon and 2015 ASEAN Para Games. Her strong interpersonal skills is what gives her the edge to manage up to 7,000 volunteers in a single event.

Her experience include:

Bare Your Sole – 1 edition
OCBC Cycle Singapore – 4 editions
Ride for Rainbows – 1 edition
Singapore Grand Prix Fit For Racing 2016
Standard Chartered Singapore Marathon – 3 editions
2015 ASEAN Para Games

Lee Lih Long

Manager, Event Operations

Lih Long has 5 years of event management experience. He joined the sports event industry in 2011 as a member of the Standard Chartered Marathon Singapore, specialising in site operations.

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Lee Lih Long

Manager, Event Operations

Lih Long has 8 years of event management experience. He joined the sports event industry in 2011 as a member of the Standard Chartered Marathon Singapore, specialising in site operations. He has also excelled in corporate events such as conferences, show production as well as event activations.

He was greatly involved in:

Amazing Maritime Challenge – 2 editions
Bare Your Sole – 2 editions
OCBC Cycle Malaysia – 1 edition
OCBC Cycle Singapore – 7 editions
Ride for Rainbows – 1 edition
Standard Chartered Singapore Marathon – 3 editions

Daryl Tan

Manager, Event Administration

Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific.

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Daryl Tan

Manager, Event Administration

Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific. He subsequently moved into the role of consulting and business development at a global marketing consultancy. Throughout his career, event marketing and management has been his niche which he readily applies to his current role in PICH.

Daryl has held key roles in these events :

Unilever Global Marketing Conference – 2012
MMA Mobile Marketing Workshop – 2012
Marketing Innovation Round Table & Workshop – 2013-14

Kimberly Fong

Senior Manager, Event Administration

Kimberly has six years of event management experience, specialising in programming and protocol management in sports events.

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Kimberly Fong

Senior Manager, Event Administration

Kimberly entered the sports event scene in 2010. Over the past 7 years, she has put on various hats making her a well-rounded executive. Specialising in participant-facing roles, she has managed public and elite participants both local and overseas, as well as Programming and Protocol management for mass participation sports events including OCBC Cycle and Standard Chartered Marathon Singapore.

Aside from these, she has delivered multiple corporate events such as family days, roadshows and D&Ds. She played a key role in the following events:

OCBC Cycle Singapore – 4 editions
OCBC Cycle Malaysia – 3 editions
Standard Chartered Singapore Marathon – 4 editions
Barclays-Habitat Bare Your Sole – 5 editions
OCBC Cycle – 2 editions
Singapore Grand Prix Fit For Racing – 2 editions

Cecilia Liew

Consulting Director, Business Administration

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.

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Cecilia Liew

Consulting Director, Business Administration

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors. She has been involved in more than 60 events ranging from community engagement to entertainment. Key events include the launch of Elephants of Asia, Australian Outback exhibits, Singapore Hit Awards, the launch of Mobile Yellow Pages, PAP Family Day, Zouk Out and Asian Youth Games Torch Relay. She was responsible for the conceptualisation and delivery of the current Standard Chartered Marathon Singapore series while at the Singapore Sports Council, currently known as Sports Singapore.

Cecilia has held leadership roles in these events:

OCBC Cycle Malaysia – 2 editions (Event Director)
OCBC Cycle Singapore – 3 editions (Event Director)
Standard Chartered Singapore Marathon – 6 editions (4 as Event Director)

Jaymes Tan

Senior Consulting Director, Business Administration

Jaymes’ background in sports event management and operations started when he handled the Singapore Marathon in 2002.

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Jaymes Tan

Senior Consulting Director, Business Administration

Jaymes’ background in sports event management and operations started when he handled the Singapore Marathon in 2002. He brings extensive major road event experience to the team. Combining his background in industrial and road safety with his penchant for event operations, route and logistics management, Jaymes brings a high level of delivery to sport events management. In 2007, Jaymes was awarded with a Merit Award from the Standards Council of Singapore in recognition of his meritorious service and contribution to the Singapore National Standardization programme.

Jaymes has held leadership roles in these events:

OCBC Cycle Singapore – 6 editions (Event Director/Operations)
OCBC Cycle Malaysia – 3 editions (Operations Director)
Standard Chartered Singapore Marathon – 12 editions (7 as Event/Operations Director)
J.P. Morgan Corporate Challenges – 5 editions (Operations Director)
Osim Triathlon (Route Manager)

Our Team

A homegrown Singapore company, built around a team of motivated and highly experienced individuals.

Lyn Yeoh

Lyn Yeoh

Sherlyn Chow

Sherlyn Chow

Marcus Lim

Marcus Lim

Senior Executive, Event Management

Lee Geng Tao

Lee Geng Tao

Lee Lih Long

Lee Lih Long

Daryl Tan

Daryl Tan

Manager, Event Administration

Kimberly Fong

Kimberly Fong

Cecilia Liew

Cecilia Liew​

Jaymes Tan

Jaymes Tan

Cecilia Liew