Our Team

When creative minds are coupled with operational excellence, successful events are born. Built around a team of highly experienced individuals who have delivered events for 200 up to 50,000, we’ll turn problems into opportunities. With us, we’ll take care of the heavy lifting so you can sit back and enjoy the occasion.

Put simply, your next big event will be in the right hands with us.

This is PICH

Jeffrey Fang

Executive

A strong and tenacious individual who embraces challenges with open arms, Jeffrey translates his prior experiences in IT and F&B to the events industry with fresh and unique perspectives.

Polly Loh

Senior Executive

Polly’s skillset as an individual with a keen eye for detail brings value to the event that she is a part of.

Jeremy Lee

Senior Executive

Started in a national sports association which triggered his passion in the sports industry, Jeremy brings experiences in dealing with international events and prominent sporting teams.

Lester Yeo

Assistant Manager

Lester relishes opportunities to experience new things, while ensuring that he continuously improve on his core skills of event operations

Damien Yeo

Assistant Manager

Damien brings with him close to a decade of experience in events scene. He is an initiator and strives to demonstrate this
quality in all his undertakings. He takes great pleasure in meeting people from all walks of life, learning new experiences from these encounters.

With an outgoing personality, Sharleen builds strong and sincere relationships with the people around her. Her prior experience in the aquatic sporting scene allows her to see things from a fresh perspective, bringing new ideas to the team.

Started his events career in 2009, Thomas has delivered events ranging from mass participation sports to international festivals local and overseas. His valuable experience helps bring fresh ideas and perspectives to the team.

Jeremy’s ability to maintain a calm composure allows him to analyse and react to new situations with the knowledge and experience in event operations he has accumulated from his past events.

Pang Yee Sun

Finance & Admin Manager

Yee Sun started off her career in the hotel industry as an accounts and operations manager back in 2002. 

Daryl Tan

Assistant Director

Daryl began his career over 10 years ago, managing a start-up online magazine serving digital marketing news in Asia Pacific. 

Cecilia Liew

Consulting Director

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.

Jaymes Tan

Senior Director

Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002.

Jeffrey Fang

Executive

A strong and tenacious individual who embraces challenges with open arms, Jeffrey translates his prior experiences in IT and F&B to the events industry with fresh and unique perspectives.

Polly Loh

Senior Executive

Polly skillset as an individual with a keen eye for details which brings value to the event that she is a part of.

Lester Yeo

Senior Executive

Lester relishes opportunities to experience new things, while ensuring that he continuously improve on his core skills of event operations

Jeremy Lee

Senior Executive

Started in a national sports association which triggered his passion in the sports industry, Jeremy brings experiences in dealing with international events and prominent sporting teams.

Damien Yeo

Assistant Manager

Damien brings with him close to a decade of experience in events scene. He is an initiator and strives to demonstrate this
quality in all his undertakings. He takes great pleasure in meeting people from all walks of life, learning new experiences from these encounters.

Sharleen Chin

Assistant Manager

With an outgoing personality, Sharleen builds strong and sincere relationships with the people around her. Her prior experience in the aquatic sporting scene allows her to see things from a fresh perspective, bringing new ideas to the team.

Thomas Cheng

Assistant Manager

Started his events career in 2009, Thomas has delivered events ranging from mass participation sports to international festivals local and overseas. His valuable experience helps bring fresh ideas and perspectives to the team.

Jeremy Seow

Assistant Manager

His ability to maintain a calm composure allows him to analyse and react to new situations with the knowledge and experience in event operations he has accumulated from his past events.

Pang Yee Sun

Finance & Admin Manager

Yee Sun started off her career in the hotel industry as an accounts and operations manager back in 2002. 

Daryl Tan

Assistant Director

Daryl began his career over 10 years ago, managing a start-up online magazine serving digital marketing news in Asia Pacific. 

Cecilia Liew

Consulting Director

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.

Jaymes Tan

Senior Director

Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002.

Jeffrey Fang

Executive 

A strong and tenacious individual who embraces challenges with open arms, Jeffrey translates his prior experiences in IT and F&B to the events industry with fresh and unique perspectives. Since coming onboard, he has contributed extensively in delivering memorable events for various clients.

His experiences include:

  • Tour de France Prudential Singapore Criterium
  • EY Fiesta 2023
  • Ride and Ralk for Rainbow 2023

Polly Loh

Senior Executive

From her time as a student from the Sports & Wellness course, Polly gained interest in the sports event industry which led her to her time in Singapore Gymnastics Association right after graduation. Her experience in corporate events had also honed her skillset as an individual with a keen eye for details which brings value to the event that she is a part of.

Her experience includes:

  • OCBC Cycle Singapore 
  • Tour de France Prudential Singapore Criterium 
  • Ride for Rainbows
  • Eventus
  • Singapore Gymnastics Singapore Open

Jeremy Lee

Senior Executive

Jeremy started his career as an intern at a national sport association where he found his passion for the sports industry. Having been exposed to international sporting events and engaging with mega sporting brands such as Arsenal and Manchester United, it provided him the exposure in dealing with a diverse group of audience which he readily applies to his participant-fronting role at PICH. Coming with a background in finance and accounting, Jeremy also brings a keen eye to numbers to keep our budgets in check.

His experience includes:

  • OCBC Cycle Singapore
  • FINA World Junior Swimming Championships 2015
  • FINA Swimming World Cup 2015
  • International Champions Cup 2018 – 19

Lester Yeo

Assistant Manager

Lester found his passion for the sports and adventure industry when he first started his career as an outdoor instructor. Being one of the younger member in PICH, his energetic and inquisitive nature offers a fresh perspective and ideas to the team.
Lester relishes opportunities to experience new things, while ensuring that he continuously improve on his core skills of event operations. 

His experience includes:

  • OCBC Cycle Singapore
  • Tour de France Prudential Singapore Criterium
  • Ride For Rainbows
  • SG Spority

Damien Yeo

Assistant Manager

Damien brings with him close to a decade of experience in events scene. He is an initiator and strives to demonstrate this quality in all his undertakings. He takes great pleasure in meeting people from all walks of life, learning new experiences from these encounters.

His experience includes:

  • CAG Townhall
  • SPH Family Day
  • NDP Celebration Activations

Sharleen Chin

Manager

With an outgoing personality, Sharleen builds strong and sincere relationships with the people around her. Her prior experience in the aquatic sporting scene allows her to see things from a fresh perspective, bringing new ideas to the team.

Her experience includes:

  • OCBC Cycle Singapore 
  • Tour de France Prudential Criterium Singapore
  • FINA Swimming World Cup 
  • FINA Diving World Cup
  • FINA Water Polo Challengers’ Cup

Thomas Cheng

Manager

Started his events career in 2009, Thomas has delivered events ranging from mass participation sports to international festivals local and overseas. His valuable experience helps bring fresh ideas and perspectives to the team.

His experiences include:

  • OCBC Cycle Singapore
  • Ride for Rainbows 
  • Standard Chartered Singapore Marathon
  • 28th SEA Games 2015 Singapore
  • 2015 ASEAN Para Games
  • World Expo Dubai 2020
  • Tour de France Prudential Singapore Criterium 

Jeremy Seow

Manager

Jeremy first entered the sports events industry in 2016 right after completing his National Service. Since then, he has played an active role in event operations for various sports events, sharpening his knowledge with the completion of each successful event. He aims to pursue his passion for the sports event industry with his current role while keeping an optimistic mindset to learn from any opportunities given.

His experience includes:

  • Bare Your Sole 
  • OCBC Cycle Singapore 
  • Ride for Rainbows 
  • SEA Clash of Champions 
  • Swissôtel Vertical Marathon 
  • The Amazing Maritime Challenge 

Pang Yee Sun

Finance & Admin Manager

Yee Sun started off her career in the hotel industry as an accounts and operations manager back in 2002. With her experience, she has developed a keen eye for numbers, and is responsible for keeping our books in good order.

Her experiences include:

  • Team Building Activities with Major Banks in Malaysia
  • Malaysia Virtual Tourism Expo
  • Team Nila Volunteer

Daryl Tan

Assistant Director

Daryl began his career over 10 years ago, managing a start-up online magazine serving digital marketing news in Asia Pacific. He subsequently moved into the role of consulting and business development at a global marketing consultancy. Throughout his career, event marketing and management has been his niche which he readily applies to his current role in PICH.

Daryl has held key roles in these events :

  • Unilever Global Marketing Conference
  • MMA Mobile Marketing Workshop
  • Marketing Innovation Round Table & Workshop 
  • OCBC Cycle Singapore
  • The Amazing Maritime Challenge
  • Ride For Rainbows
  • OCBC Super Sprint

Cecilia Liew​

Consulting Director

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting industry, in both the private and public sectors. She has been involved in more than 60 events ranging from community engagement to entertainment. Key events include the launch of Elephants of Asia, Australian Outback exhibits, Singapore Hit Awards, the launch of Mobile Yellow Pages, PAP Family Day, Zouk Out and Asian Youth Games Torch Relay. She was responsible for the conceptualisation and delivery of the current Standard Chartered Marathon Singapore series while at the Singapore Sports Council, currently known as Sports Singapore.

Cecilia has held leadership roles in these events:

  • OCBC Cycle Malaysia 
  • OCBC Cycle Singapore 
  • Standard Chartered Singapore Marathon
  • The Amazing Maritime Challenge
  • SEA Clash of Champions
  • Ride For Rainbows
  • Swissôtel Vertical Marathon

Jaymes Tan

Senior Director

Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002. He brings extensive major road event experience to the  team. Combining his background in industrial and road safety with his penchant for event operations, route and logistics management, Jaymes brings a high level of delivery to sport events management. In 2007, Jaymes was awarded with a Merit Award from the Standards Council of Singapore in recognition of his meritorious service and contribution to the Singapore National Standardization programme.

Jaymes has held leadership roles in these events:

  • OCBC Cycle Singapore 
  • OCBC Cycle Malaysia
  • Standard Chartered Singapore Marathon
  • J.P. Morgan Corporate Challenge
  • Osim Triathlon