Our Team
When creative minds are coupled with operational excellence, successful events are born. Built around a team of highly experienced individuals who have delivered events for 200 up to 50,000, we’ll turn problems into opportunities. With us, we’ll take care of the heavy lifting so you can sit back and enjoy the occasion.
Put simply, your next big event will be in the right hands with us.
This is PICH

Lester Yeo
Executive
Lester relishes opportunities to experience new things, while ensuring that he continuously improve on his core skills of event operations
Lester Yeo
Executive
Lester found his passion for the sports and adventure industry when he first started his career as an outdoor instructor. Being one of the youngest member in PICH, his energetic and inquisitive nature offers a fresh perspective and ideas to the team.
Lester relishes opportunities to experience new things, while ensuring that he continuously improve on his core skills of event operations.
His experience include:
- OCBC Cycle Singapore
- Ride For Rainbows
- SG Spority
- Commando Challenge Singapore

Jeremy Seow
Senior Executive
His ability to maintain a calm composure allows him to analyse and react to new situations with the knowledge and experience in event operations he has accumulated from his past events.
Jeremy Seow
Senior Executive
Jeremy first entered the sports events industry in 2016 right after completing his National Service. Since then, he has played an active role in event operations for various sports events, sharpening his knowledge with the completion of each successful event. He aims to pursue his passion for the sports event industry with his current role while keeping an optimistic mindset to learn from any opportunities given.
His experience includes:
- Bare Your Sole
- OCBC Cycle Singapore
- Ride for Rainbows
- SEA Clash of Champions
- Swissôtel Vertical Marathon
- The Amazing Maritime Challenge

Jeremy Lee
Senior Executive
Started in a national sports association which triggered his passion in the sports industry, Jeremy brings experiences in dealing with international events and prominent sporting teams.
Jeremy Lee
Senior Executive
Jeremy started his career as an intern at a national sport association where he found his passion for the sports industry. Having been exposed to international sporting events and engaging with mega sporting brands such as Arsenal and Manchester United, it provided him the exposure in dealing with a diverse group of audience which he readily applies to his participant-fronting role at PICH. Coming with a background in finance and accounting, Jeremy also brings a keen eye to numbers to keep our budgets in check.
His experience include:
- OCBC Cycle Singapore
- FINA World Junior Swimming Championships 2015
- FINA Swimming World Cup 2015
- International Champions Cup 2018 – 19

Sharleen Chin
Assistant Manager
With an outgoing personality, Sharleen builds strong and sincere relationships with the people around her. Her prior experience in the aquatic sporting scene allows her to see things from a fresh perspective, bringing new ideas to the team.
Sharleen Chin
Assistant Manager
With an outgoing personality, Sharleen builds strong and sincere relationships with the people around her. Her prior experience in the aquatic sporting scene allows her to see things from a fresh perspective, bringing new ideas to the team.
Her experience includes:
- FINA Swimming World Cup
- FINA Diving World Cup
- FINA Water Polo Challengers’ Cup
- Singapore National Age Group Swimming Championships (SNAG)

Damien Yeo
Assistant Manager
Damien brings with him about 10 years of experience in events management. He believes in being an initiator and strive to demonstrate this quality in all his undertakings. He enjoys meeting people from all walks of life,
learning new experiences from these encounters.
Damien Yeo
Assistant Manager
Damien brings with him about 10 years of experience in events management. He believes in being an initiator and strive to demonstrate this quality in all his undertakings. He enjoys meeting people from all walks of life, learning new experiences from these encounters.

Daryl Tan
Senior Manager
Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific.
Daryl Tan
Senior Manager
Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific. He subsequently moved into the role of consulting and business development at a global marketing consultancy. Throughout his career, event marketing and management has been his niche which he readily applies to his current role in PICH.
Daryl has held key roles in these events :
- Unilever Global Marketing Conference
- MMA Mobile Marketing Workshop
- Marketing Innovation Round Table & Workshop
- OCBC Cycle Singapore
- The Amazing Maritime Challenge
- Ride For Rainbows
- OCBC Super Sprint

Cecilia Liew
Consulting Director
Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.
Cecilia Liew
Consulting Director
Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting industry, in both the private and public sectors. She has been involved in more than 60 events ranging from community engagement to entertainment. Key events include the launch of Elephants of Asia, Australian Outback exhibits, Singapore Hit Awards, the launch of Mobile Yellow Pages, PAP Family Day, Zouk Out and Asian Youth Games Torch Relay. She was responsible for the conceptualisation and delivery of the current Standard Chartered Marathon Singapore series while at the Singapore Sports Council, currently known as Sports Singapore.
Cecilia has held leadership roles in these events:
- OCBC Cycle Malaysia
- OCBC Cycle Singapore
- Standard Chartered Singapore Marathon
- The Amazing Maritime Challenge
- SEA Clash of Champions
- Ride For Rainbows
- Swissôtel Vertical Marathon

Jaymes Tan
Senior Director
Jaymes Tan
Senior Director
Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002. He brings extensive major road event experience to the team. Combining his background in industrial and road safety with his penchant for event operations, route and logistics management, Jaymes brings a high level of delivery to sport events management. In 2007, Jaymes was awarded with a Merit Award from the Standards Council of Singapore in recognition of his meritorious service and contribution to the Singapore National Standardization programme.
Jaymes has held leadership roles in these events:
- OCBC Cycle Singapore
- OCBC Cycle Malaysia
- Standard Chartered Singapore Marathon
- J.P. Morgan Corporate Challenge
- Osim Triathlon