Our Team

When creative minds are coupled with operational excellence, successful events are born. Built around a team of highly experienced individuals who have delivered events for 200 up to 50,000, we’ll turn problems into opportunities. With us, we’ll take care of the heavy lifting so you can sit back and enjoy the occasion.

Put simply, your next big event will be in the right hands with us.

This is PICH

Sherlyn Chow


Her specialty in commercial operations and event programming contributed greatly to all the events she has been a part of.

Jeremy Seow


His ability to maintain a calm composure allows him to analyse and react to new situations with the knowledge and experience in event operations he has accumulated from his past events.

Lyn Yeoh

Assistant Manager

She keeps a positive and determined attitude to learn and adapt to new environments, all while keeping the books accurate and updated promptly.

Marcus Lim

Assistant Manager

An ex-military officer and versatile individual, Marcus is capable in multiple areas of event management.

Lee Geng Tao

Assistant Manager

Her strong interpersonal skills is what gives her the edge to manage up to 7,000 volunteers in a single event.

Lee Lih Long


Lih Long has 8 years of event management experience. He joined the sports event industry in 2011 as a member of the Standard Chartered Marathon Singapore, specialising in site operations.

Daryl Tan


Daryl began his career managing a start-up online magazine serving digital marketing news in Asia Pacific.

Cecilia Liew

Consulting Director

Cecilia brings to PICH an impressive 14 years of marketing and event management experience spanning across the tourism, media and sporting sectors, in both the private and public sectors.

Jaymes Tan

Senior Director

Jaymes’ background in sports event management and operations started when he handled the road closure operations for the first Standard Chartered Singapore Marathon in 2002.