In October 2019, the season of golden procurement, Parker participated in Reedhuabo, the most influential gift and homeware fair held in Shenzhen, China.
Solution
The key feature of the entire booth was intricacy and delicateness. The 130 year old brand was rejuvenated with colours and specially designed luminous brand light boxes, rhythmic display showcases and detailed mini ink wall display, allowing both both business clients and consumers to be able to find their desired writing products.
