About the ProjectCombined with the exhibition held during the same period, this was Jordan’s first BTL event in 2019. The objective was to share Jordan’s sentiments of a sweet life and further establish the brand’s identity with more consumers, distributors and the media.
SolutionThree interactive areas targeting the different age groups as well as a product display area was specially set up for the product display.
- HAHA Smile – a photo booth for the adults
- HAHA Animal Forest – an adventure game designed for children and
- Picasso Studio – art and craft activities for children