About the Project

Combined with the exhibition held during the same period, this was Jordan’s first BTL event in 2019. The objective was to share Jordan’s sentiments of a sweet life and further establish the brand’s identity with more consumers, distributors and the media.


Three interactive areas targeting the different age groups as well as a product display area was specially set up for the product display.

  • HAHA Smile – a photo booth for the adults
  • HAHA Animal Forest – an adventure game designed for children and
  • Picasso Studio – art and craft activities for children
By creating precious memories for those who were at the event, Jordan was able to further reinforce the brand identity among its consumers.