About the Project

Bang & Olufsen, a Danish luxury consumer electronics brand, celebrated their 90th anniversary at the Shanghai Concert Hall – BeoLab 90 speakers was used to bring guests on a journey with the sounds of nature.


With a rich history of 90 years, B&O upholds the respect towards ‘inheritance’, as well as the ultimate pursuit of the aesthetics of product design and refinement in taste and the high-end life. As such, OrangeVision chose Shanghai Concert Hall as it carries the important responsibility of urban space culture and history as the event venue.

The multi-faceted prism was used during the launch to present the unique design features of the Beolab 90 Speaker. The white curtains in the theater slowly parted to reveal the Beolab 90 Speaker which started the audio-visual concert for all the guests to enjoy the wonderful music experience.